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Viva The Life – Marketing Plan

louvivas Uncategorized Leave a Comment

The Foundation

An elite marketing plan must start with a solid foundation. Without a strong foundation, the success of the plan is doomed to fail.

Professional Photos, Video, 3D Tour & Floor Plan
___ Clean, decluttered home is essential
___ Professional photos with professional lighting is the standard
___ Either a photo slideshow video or full movie is included for all listings. Videos are posted online and can be shared anywhere.
___ Professional photos will be uploaded to Facebook for easy sharing with Family, Friends and other Referral Sources
___ Photo & video sessions may take up to 2 hours to complete.
___ 3D Tours & Floor Plans may also take up to 2 hours to complete.

MLS Listing Description
___ Written in a language that the MOST LIKELY BUYER of the home speaks.
___ Most buyers want the facts. Short, Concise, Story Telling descriptions are essential.
___ Abandoning Real Estate Clichés
___ Community and local features
___ Historical and/or Street Specific INTEL

Custom Website for Your Home
___ Every home deserves its own website. We purchase the address of your home as a domain name.
___ Every reference both online and in print form will be pointed to the custom website
___ When you share online, you will have the link to your website
___ I will text you an easy google link for people to click. Share the link with your contacts.
___ For Sale Sign and Text Number will feature your website.

Promoted to 1,000’s of Websites
___ Most agents do this, but we go so much further!
___ Armed with a Video Tour, High Resolution Images, 3D-360 Tour & the floor plan… along with the single property website, we market your home like non-other. The first place people will visit your home is online, and we make your home look amazing, so that when buyers see your home, they swipe right!
___ Zillow & Trulia, Realtor.com, Homes.com, Estately.com, Proxio.com, etc.
___ Keller Williams Website & Viva The Life.com…
___ Youtube/Google & Facebook
___ Syndicated across 1,000’s of sites worldwide
___ 50 International Real Estate Portals (Think Zillow But in Different Languages)

Facebook Pages, Posts, and $ Ads
___ Full Strategy with PAID Facebook Ads Reaching All of Washington DC
___ Personal Business Page for Promotion to Buyers within my Client List currently 1015 followers
___ Post to My Professional Facebook Pages – All Open Houses, Just Listed in, and Several Regional “Real Estate News” Pages
___ Share from all my pages to your personal Facebook profile

Profile “Most Likely to Buy” Buyer’s
___ Research Stats on Buyers for Homes in Price Range
___ Research Where Buyers in Price Range Are Coming From
___ Setup Custom Facebook and Social Media Paid Advertising Targets within 1 Mile of their Current Address – In Multiple Cities Identified Where Buyers Are Coming From
___ Compile “Most Likely to Buy” Profiles for Traffic Tracking

Community Profile Creation
___ Research Top 10 Places People Love to Go in the Area
___ Research Top 10 Businesses in the Area People Love
___ Identify Influencers in the Area and Form a Co-Promotion Bond with them whenever possible
___ Compile all information into a Sheet or PDF for Promotion

My Unique Plan For The Successful Sale Of Your Home

My unique and comprehensive marketing plan is free to you as a homeowner. I guarantee no other agent has a marketing program this extensive. If so … you will be in good hands from a marketing perspective.

Coming Soon – Anticipation & Leads
___ Professional Pictures
___ Video Tour Uploaded to YouTube
___ Coming Soon Post to Facebook (5), Pinterest, LinkedIn,

Google+ and Twitter
___ Coming Soon Facebook Ad
___ Coming Soon Email to My Buyer Database
___ Coming Soon Flyer to the Community for Family Moving In
___ Coming Soon Ad Posted to Craigslist

Just Listed – Online Boost & Leads
___ Video Tour Uploaded to Multiple Locations
___ Just Listed Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More!
___ Just Listed Facebook Post Share to Your Facebook Friends
___ Just Listed Facebook Ad to Most Likely Group of Buyers
___ Just Listed eFlyer to My Buyer List and over 1000+ Washington DC Metro Real Estate agents
___ Just Listed Printed Flyer to Nearby Home Owners
___ Just Listed Property Flyer sent to five world embassies housing coordinator’s
___ Just Listed Property Flyer sent to World Bank, IMF, and United Nations loan officers
___ Text Message Code for all print Ads, buyers will get eflyer delivered to their mobile phone
___ Just Listed Post on my Blog site and that of KW Capital Properties
___ Full Listing Video Uploaded and Promoted on YouTube
___ Full Listing Video on Page one of Google with you homes own “Domain Name”, purchased by us
___ Just Listed Ad Posted on Craigslist with text response code

Open House – Traffic & Leads
___ 2-Hour Tuesday – Brokers Open House on Day 1 of the MLS Listing with feedback to you.
___ 1-Hour VIP Open House for invited pre-market inquiries (Pent Up Demand)
___ Open House – Facebook Live Video Tour
___ Open House 1st Two Weekends – Sat and Sun – then every 3 weeks thereafter (Sun only) –
___ Promoted MLS and All Social Media Channels
___ Facebook Ads Thurs-Sun for Each Open House with targeted buyers.
___ 5-Series Email Follow-up for all Open House Attendees – Feedback for your review

Ongoing – Traffic, Calls & Leads
___ Video Tour Modified in Multiple Online Locations
___ Weekly Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More – Weeks 3-6
___ Weekly Facebook Post Share to Your Facebook Friends
___ Weekly Facebook Ad to Most Likely Group of Buyers
___ Week 1 eFlyer to My Buyer List and 750+ KW Agents in Washington DC, metro area.
___ Week 1 Printed Flyer to Nearby Home Owners
___ Ongoing Instagram Posts with Random Photo’s of Home
___ Text Message Response Code for Drive-by Buyers and text coded Facebook Ads
___ Community Posts, featuring your home, on my Blog
___ Full Listing Video Modified and Promoted on YouTube
___ Continue Assurance of Full Listing Video on Google 1st Page
___ Weekly Ad Posts on Craigslist

Price Reduction – Calls & Leads
___ Video Tour Modified in Multiple Online Locations
___ Price Reduced Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More
___ Price Reduced Facebook Post Share to Your Facebook
___ Price Reduced Facebook Ad to Most Likely Group of Buyers
___ Open Houses two weekends in a row for Increased Traffic
___ Price Reduction Email to All Open House and Buyer appointments
___ Price Reduction Property Flyer for All Showings
___ Price Reduction Instagram Post with Best Photo of Home
___ Text Message Response Code for Drive-by Buyers
___ Price Reduction Post featured on my Blog
___ Full Listing Video Modified with Price Reduction and Promoted on YouTube
___ Full Price Reduced Listing Video on Google 1st Page
___ Price Reduced Ad Posts on Craigslist

Pending – Last Call & Email Hits
___ Video Tour Modified in Multiple Online Locations
___ Pending Post to Facebook (5), Pinterest, LinkedIn, Google+, Twitter and More
___ Pending Facebook Post Share to Your Facebook
___ Pending Email to Most Likely Group of Buyers
___ Final Weekend Open House for Last Call Buyers
___ Final Post to Craigslist for Last Call Buyers

Just Sold – Leads & Top-of-Mind
___ All Online Videos Modified to Just Sold
___ Facebook and Social Media Posts for Just Sold
___ Just Sold Email to Past Attendees and Buyers
___ Just Sold Postcard to Local Homeowners
___ Just Sold Information Circulated to All KW Agents in the Washington DC Metro area.

About the Author

louvivas

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